Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114505
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/b2773w223 | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Customer loyalty programs | - |
| dc.subject | Hospitality industry | - |
| dc.subject | Customer loyalty | - |
| dc.title | Hotel Food & Beverage Membership: A Case of Mandarin Oriental Hong Kong | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Mandarin Oriental Hong Kong’s “Central” app is developed with exclusive dining offers, in-app reservations, and tiered membership benefits, distinguishing itself from standard hotel loyalty programs. While it enhances user experience and rewards, the app faces challenges in retaining affluent customers who seek more personalized, unique experiences beyond conventional loyalty incentives. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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