Hotel Food & Beverage Membership: A Case of Mandarin Oriental Hong Kong

Abstract

<p align="justify">Mandarin Oriental Hong Kong’s “Central” app is developed with exclusive dining offers, in-app reservations, and tiered membership benefits, distinguishing itself from standard hotel loyalty programs. While it enhances user experience and rewards, the app faces challenges in retaining affluent customers who seek more personalized, unique experiences beyond conventional loyalty incentives. <p align="justify">香港文华东方酒店推出的“Central”App，凭借独家餐饮优惠、应用内预订以及分级会员权益，使自己区别于标准的酒店常客计划。尽管该App提升了用户体验和奖励力度，但它在留住富裕客户方面仍面临挑战，因为这些客户往往追求超越传统会员激励、更加个性化且独一无二的体验。