Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114504
| Title: | World’s First NFT Restaurant: A Case of FLyfish Club | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Flyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships. | Keywords: | Customer loyalty programs Restaurants -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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