Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114504
DC FieldValueLanguage
dc.creatorFung, Clare-
dc.creatorLo, Ada-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/xg94hq13c-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectCustomer loyalty programs-
dc.subjectRestaurants -- Marketing-
dc.titleWorld’s First NFT Restaurant: A Case of FLyfish Club-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractFlyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships.-
dcterms.issued2025-
Appears in Collections:Open Educational Resources
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