Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114504
DC FieldValueLanguage
dc.creatorLo, Ada-
dc.creatorFung, Clare-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/xg94hq13c-
dc.language.isoeng-
dc.language.isochi-
dc.publisherHong Kong Polytechnic University-
dc.subjectCustomer loyalty programs-
dc.subjectRestaurants -- Marketing-
dc.titleWorld’s First NFT Restaurant: A Case of FLyfish Club-
dc.typeCase Study-
dc.typeOER-
dcterms.abstract<p align="justify">Flyfish Club, located in the bustling heart of Manhattan New York, offers membership via NFT tokens traded on Ethereum, granting access to curated dining and events. Despite raising $14.8 million pre-opening, the club faced SEC sanctions for unregistered securities sales. Legal, technological, and volatility challenges led to a shift toward traditional paid memberships. <p align="justify">位于纽约曼哈顿繁华中心的 Flyfish Club 通过在以太坊(Ethereum)上交易的 NFT 代币提供会员资格,使会员能够享受精心策划的餐饮与活动。尽管在开业前募集了 1480 万美元,该俱乐部仍因涉嫌销售未注册证券而面临美国证券交易委员会(SEC)的处罚。法律、技术以及市场波动性带来的挑战,最终促使其转向传统的付费会员制。-
dcterms.alternative全球首家NFT餐厅:飞鱼俱乐部餐厅案例-
dcterms.issued2025-
Appears in Collections:Open Educational Resources
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