Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114501
| Title: | AR Technology in Hospitality Industry: A Case of Holiday Inn London | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Since the 2012 London Olympics, Holiday Inn London has partnered with Aurasma to offer augmented reality experiences, enabling guests to virtually interact with Olympic athletes through the hotel app. While this AR initiative increased revenue and attracted tech-savvy guests, maintaining long-term interest requires continuous investment in new, engaging AR content. | Keywords: | Strategic alliances (Business) Hotels -- Marketing Augmented reality |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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