AR Technology in Hospitality Industry: A Case of Holiday Inn London

Abstract

<p align="justify">Since the 2012 London Olympics, Holiday Inn London has partnered with Aurasma to offer augmented reality experiences, enabling guests to virtually interact with Olympic athletes through the hotel app. While this AR initiative increased revenue and attracted tech-savvy guests, maintaining long-term interest requires continuous investment in new, engaging AR content. <p align="justify">自2012年伦敦奥运会以来，伦敦假日酒店（Holiday Inn London）与 Aurasma 展开合作，推出增强现实（AR）体验，使宾客能够通过酒店 App 与奥运选手进行虚拟互动。虽然这一 AR 举措增加了酒店收入并吸引了喜爱科技的宾客，但要保持客户的长期兴趣，仍需要对新颖且引人入胜的 AR 内容进行持续投资。