Performing interculturality as translocal digital food influencers

Abstract

This paper focuses on two Instagram reels produced by two translocal digital food influencers. By adopting a social semiotic perspective on interculturality and diasporic imagination, the multimodal discourse analysis of the reels explores how multilingual and multimodal resources were strategically mobilized when introducing food content to reveal patterns of (non)sharedness in semiotic knowledge to stimulate or downplay interculturality. This study contributes to a new understanding of interculturality in the context of digital media and highlights the potential use of social media in giving (underrepresented) communities a voice to promote values of social inclusion. 這篇論文聚焦於兩位跨地域數位美食網路紅人製作的視頻。本文對視頻進行多模態話語分析，探討這些視頻如何運用多語言和多模態資源，從而激發或淡化interculturality。這項研究為數位媒體背景下的跨文化溝通提供了新的理解。