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http://hdl.handle.net/10397/114019
| Title: | Wellness package tours in the eyes of Chinese travelers : Why? What? How? | Authors: | Wang, C Yin, Q Leung, D |
Issue Date: | 2025 | Source: | In Kim, S. & Piuchan, M. (Eds.).APacCHRIE 2025 Conference Proceedings, Chiang Mai, Thailand, May 27-30, 2025, Youth, p. 30-42 | Abstract: | With merging popularity of wellness package tours in the Chinese community, this study conducted in-depth interviews with twelves Chinese travelers who have wellness package tour experiences with the ultimate goal of exploring their motivations to join such tours (why), touristic activities they participated in (what) and post-tour influence on them (how). | Keywords: | Wellness tourism Package tour Motivations Activities Chinese travelers |
Publisher: | Asia-Pacific Council on Hotel, Restaurant, and Institutional Education | Description: | APacCHRIE 2025, 23rd Annual Conference and 16th Youth Conference, 27-30 May 2025, Chiang Mai, Thailand | Rights: | Posted with permission of the author. |
| Appears in Collections: | Conference Paper |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Wang_Wellness_Package_Tours.pdf | 572.49 kB | Adobe PDF | View/Open |
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