Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/113970
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dc.contributorDepartment of Management and Marketingen_US
dc.creatorLi, Ben_US
dc.creatorLai, EYen_US
dc.creatorWang, Xen_US
dc.date.accessioned2025-07-04T08:35:02Z-
dc.date.available2025-07-04T08:35:02Z-
dc.identifier.issn0022-2429en_US
dc.identifier.urihttp://hdl.handle.net/10397/113970-
dc.language.isoenen_US
dc.publisherAmerican Marketing Associationen_US
dc.rightsThis is the accepted version of the publication Li, B., Lai, E. Y., & Wang, X. (Shane). (2026). From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI. Journal of Marketing, 90(3), 13-33. Copyright © 2025 American Marketing Association. DOI: 10.1177/00222429251355266.en_US
dc.subjectArtificial intelligenceen_US
dc.subjectAI acceptanceen_US
dc.subjectAgentic AIen_US
dc.subjectHuman-AI interactionen_US
dc.subjectUser-centered designen_US
dc.subjectTechnology acceptanceen_US
dc.subjectAlgorithm aversionen_US
dc.subjectMeta-analysisen_US
dc.titleFrom tools to agents : meta-analytic insights into human acceptance of AIen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage13en_US
dc.identifier.epage33en_US
dc.identifier.volume90en_US
dc.identifier.issue3en_US
dc.identifier.doi10.1177/00222429251355266en_US
dcterms.abstractAs artificial intelligence (AI) becomes more autonomous and socially present, it is critical to understand how people accept AI not just as a technological tool, but also as an agent capable of (semi-)autonomous decision-making and interaction. With a meta-analysis of 287 effect sizes representing over 119,000 individuals, this research examines the factors driving human acceptance of AI. Through a dual-perspectives framework, AI as a tool versus an agent, the authors identify key AI characteristics, including capability, role, expertise scope, and anthropomorphism, that significantly influence acceptance. These engineerable AI characteristics, along with contextual and individual factors, form an AI-task-user framework that explains AI acceptance across different use scenarios and user groups. These findings contribute to the discourse on AI acceptance and human-AI interactions: revealing a small, decreasing reluctance to accept AI and, more importantly, directing future research to empirical testing and theory building of AI acceptance from an agentic perspective. This research also provides actionable user-centered design roadmap for practitioners to develop and communicate AI features that align with human expectations and enhance positive responses, especially at a time when agentic AI is rapidly becoming a technological and societal reality.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of marketing, May 2026, v. 90, no. 3, p. 13-33en_US
dcterms.isPartOfJournal of marketingen_US
dcterms.issued2026-05-
dc.identifier.eissn1547-7185en_US
dc.description.validate202507 bcchen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera3821-
dc.identifier.SubFormID51242-
dc.description.fundingSourceOthersen_US
dc.description.fundingTextPolyU Start-up Granten_US
dc.description.pubStatusPublisheden_US
dc.description.oaCategoryGreen (AAM)en_US
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