The impacts of technology-led event sustainability consumption values on personal social responsibility and collective psychological outcomes

Abstract

This study investigates how technology-led event sustainability consumption values (TESCVs) influence attendees’ attitudes toward sustainable music events, personal social responsibility, and collective psychological outcomes. Surveying 450 participants at technologically advanced music events in South Korea, it identifies technology-led accessibility, emotional, epistemic, and social values significantly influencing attitudes toward sustainable events. These positive attitudes correlate with increased social well-being, global identity, and civic engagement through personal social responsibility. Environmental activism partially moderated effects, but collectivism orientation did not significantly affect the outcomes. Findings highlight TESCVs’ role in promoting a sustainable event culture, offering insights for researchers, event organizers, and destination marketers.