Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/110534
DC Field | Value | Language |
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dc.contributor | Faculty of Business | en_US |
dc.contributor | Department of Industrial and Systems Engineering | en_US |
dc.creator | Sun, S | en_US |
dc.creator | Hu, H | en_US |
dc.creator | Ge, Z | en_US |
dc.creator | Li, Y | en_US |
dc.date.accessioned | 2024-12-17T00:43:29Z | - |
dc.date.available | 2024-12-17T00:43:29Z | - |
dc.identifier.issn | 0969-6016 | en_US |
dc.identifier.uri | http://hdl.handle.net/10397/110534 | - |
dc.language.iso | en | en_US |
dc.publisher | Wiley-Blackwell Publishing Ltd. | en_US |
dc.rights | © 2024 The Author(s). International Transactions in Operational Research published by John Wiley & Sons Ltd on behalf of International Federation of Operational Research Societies. | en_US |
dc.rights | This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. | en_US |
dc.rights | The following publication Sun, S., Hu, H., Ge, Z. and Li, Y. (2024), Strategic channel decisions for the supplier and specialized e-retailer in the presence of a third-party marketplace. Intl. Trans. in Op. Res. is available at https://doi.org/10.1111/itor.13487. | en_US |
dc.subject | Channel strategy | en_US |
dc.subject | Selling mode choice | en_US |
dc.subject | Specialized e-retailer | en_US |
dc.subject | Third-party marketplace | en_US |
dc.title | Strategic channel decisions for the supplier and specialized e-retailer in the presence of a third-party marketplace | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.doi | 10.1111/itor.13487 | en_US |
dcterms.abstract | With the advancement of e-commerce and the intensification of market competition, many suppliers have leveraged third-party online marketplaces to expand their sales channels and bolster competitiveness. This poses potential threats to e-retailers specializing in the core business of certain categories. This study examines a specialized e-retailer's selling mode choice (reselling, in-marketplace selling, or agency selling mode) and how this choice interacts with a supplier's channel strategy (marketplace, e-retailer, or both/dual channels) in the presence of a third-party marketplace. Our findings indicate that (1) the e-retailer's optimal selling mode is contingent on the supplier's sales service quality and efficiency, and the e-retailer's market occupation. Generally, when initially occupying a small market, the e-retailer prefers selling in a third-party marketplace, whereas when the initial market is relatively large, the e-retailer is more inclined to opt for the reselling (agency selling) mode if the supplier's sales efficiency is low (high). Additionally, if the supplier's sales service quality is low, the e-retailer will never choose the agency selling mode. (2) Exclusively introducing the marketplace channel is not the optimal choice for the supplier. Instead, adopting a dual channel is better when the direct selling cost is not too high. (3) Under certain scenarios, the supplier can manipulate the e-retailer's channel by introducing the marketplace channel and offering a reference price without actually selling any products. | en_US |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | International transactions in operational research, First published: 12 June 2024, Early View, https://doi.org/10.1111/itor.13487 | en_US |
dcterms.isPartOf | International transactions in operational research | en_US |
dcterms.issued | 2024 | - |
dc.identifier.scopus | 2-s2.0-85195593205 | - |
dc.identifier.eissn | 1475-3995 | en_US |
dc.description.validate | 202412 bcch | en_US |
dc.description.oa | Version of Record | en_US |
dc.identifier.FolderNumber | OA_Scopus/WOS | - |
dc.description.fundingSource | Self-funded | en_US |
dc.description.pubStatus | Early release | en_US |
dc.description.oaCategory | CC | en_US |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Sun_Strategic_Channel_Decisions.pdf | 1.72 MB | Adobe PDF | View/Open |
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