Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/110534
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dc.contributorFaculty of Businessen_US
dc.contributorDepartment of Industrial and Systems Engineeringen_US
dc.creatorSun, Sen_US
dc.creatorHu, Hen_US
dc.creatorGe, Zen_US
dc.creatorLi, Yen_US
dc.date.accessioned2024-12-17T00:43:29Z-
dc.date.available2024-12-17T00:43:29Z-
dc.identifier.issn0969-6016en_US
dc.identifier.urihttp://hdl.handle.net/10397/110534-
dc.language.isoenen_US
dc.publisherWiley-Blackwell Publishing Ltd.en_US
dc.rights© 2024 The Author(s). International Transactions in Operational Research published by John Wiley & Sons Ltd on behalf of International Federation of Operational Research Societies.en_US
dc.rightsThis is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.en_US
dc.rightsThe following publication Sun, S., Hu, H., Ge, Z. and Li, Y. (2024), Strategic channel decisions for the supplier and specialized e-retailer in the presence of a third-party marketplace. Intl. Trans. in Op. Res. is available at https://doi.org/10.1111/itor.13487.en_US
dc.subjectChannel strategyen_US
dc.subjectSelling mode choiceen_US
dc.subjectSpecialized e-retaileren_US
dc.subjectThird-party marketplaceen_US
dc.titleStrategic channel decisions for the supplier and specialized e-retailer in the presence of a third-party marketplaceen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.doi10.1111/itor.13487en_US
dcterms.abstractWith the advancement of e-commerce and the intensification of market competition, many suppliers have leveraged third-party online marketplaces to expand their sales channels and bolster competitiveness. This poses potential threats to e-retailers specializing in the core business of certain categories. This study examines a specialized e-retailer's selling mode choice (reselling, in-marketplace selling, or agency selling mode) and how this choice interacts with a supplier's channel strategy (marketplace, e-retailer, or both/dual channels) in the presence of a third-party marketplace. Our findings indicate that (1) the e-retailer's optimal selling mode is contingent on the supplier's sales service quality and efficiency, and the e-retailer's market occupation. Generally, when initially occupying a small market, the e-retailer prefers selling in a third-party marketplace, whereas when the initial market is relatively large, the e-retailer is more inclined to opt for the reselling (agency selling) mode if the supplier's sales efficiency is low (high). Additionally, if the supplier's sales service quality is low, the e-retailer will never choose the agency selling mode. (2) Exclusively introducing the marketplace channel is not the optimal choice for the supplier. Instead, adopting a dual channel is better when the direct selling cost is not too high. (3) Under certain scenarios, the supplier can manipulate the e-retailer's channel by introducing the marketplace channel and offering a reference price without actually selling any products.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationInternational transactions in operational research, First published: 12 June 2024, Early View, https://doi.org/10.1111/itor.13487en_US
dcterms.isPartOfInternational transactions in operational researchen_US
dcterms.issued2024-
dc.identifier.scopus2-s2.0-85195593205-
dc.identifier.eissn1475-3995en_US
dc.description.validate202412 bcchen_US
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_Scopus/WOS-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusEarly releaseen_US
dc.description.oaCategoryCCen_US
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