Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/110402
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dc.contributorSchool of Accounting and Finance-
dc.creatorHsu, PH-
dc.creatorLi, D-
dc.creatorLi, Q-
dc.creatorTeoh, SH-
dc.creatorTseng, K-
dc.date.accessioned2024-12-10T02:22:52Z-
dc.date.available2024-12-10T02:22:52Z-
dc.identifier.issn0025-1909-
dc.identifier.urihttp://hdl.handle.net/10397/110402-
dc.language.isoenen_US
dc.publisherInstitute for Operations Research and the Management Sciences (INFORMS)en_US
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. You are free to download this work and share with others, but cannot change in any way or use commercially without permission, and you must attribute this work as “Management Science. Copyright © 2021 The Author(s). https://doi.org/10.1287/mnsc.2020.3887, used under a Creative Commons Attribution License: https://creativecommons.org/licenses/by-nc-nd/4.0/.”en_US
dc.rightsThe following publication Po-Hsuan Hsu, Dongmei Li, Qin Li, Siew Hong Teoh, Kevin Tseng (2021) Valuation of New Trademarks. Management Science 68(1):257-279 is available at https://doi.org/10.1287/mnsc.2020.3887.en_US
dc.subjectAnalyst forecasten_US
dc.subjectAnomaliesen_US
dc.subjectExploratory trademarksen_US
dc.subjectInnovationen_US
dc.subjectLimited attentionen_US
dc.subjectMarket efficiencyen_US
dc.subjectStock returnsen_US
dc.subjectTrademarksen_US
dc.subjectTrading strategiesen_US
dc.subjectUncertaintyen_US
dc.titleValuation of new trademarksen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage257-
dc.identifier.epage279-
dc.identifier.volume68-
dc.identifier.issue1-
dc.identifier.doi10.1287/mnsc.2020.3887-
dcterms.abstractFirms often register trademarks as they launch new products or services. We find that the number of new trademark registrations positively predicts firm profitability, stock returns, and underreaction by analysts in their earnings forecasts. Using the Federal Trademark Dilution Act (FTDA) as an exogenous shock to trademark protection, we find that greater trademark protection strengthens the predictability of new trademark registrations. Together, our evidence suggests that investors undervalue new trademark registrations.-
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationManagement science, Jan. 2024, v. 68, no. 1, p. 257-279-
dcterms.isPartOfManagement science-
dcterms.issued2022-01-
dc.identifier.scopus2-s2.0-85190304092-
dc.identifier.eissn1526-5501-
dc.description.validate202412 bcch-
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_Othersen_US
dc.description.fundingSourceOthersen_US
dc.description.fundingTextMinistry of Science and Technology and Ministry of Education in Taiwan; E.SUN Commercial Banken_US
dc.description.pubStatusPublisheden_US
dc.description.oaCategoryCCen_US
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