ChatGPT in education : angel or evil? : a conceptual model to explore educator's attitude change toward ChatGPT

Abstract

ChatGPT as an innovative AI-based language generation chatbot has drawn a large amount of attention from educators and researchers in academia. Though ChatGPT possesses advanced technological functions, users from the educational field hold different opinions and attitudes toward ChatGPT. As using ChatGPT is becoming a non-stoppable trend, most educators and administrators changed their attitude from panic and prohibition to welcoming and embracing. This paper borrowed the concepts of attitude and attitude change from social psychology, and explained the attitude change toward ChatGPT among educators in higher education. Based on the ABC model of attitude and social judgment theory, we developed a conceptual model of attitude and attitude change from T1 to T2. We propose there will be a significant difference between attitude at T1 and that at T2 and explain such a change by using social judgement theory to highlight the significance of stimuli or persuasive messages from universities.