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Title: Coolly provocative : a microfoundational framework of interorganizational cultural distance and exploratory innovation
Authors: Hui, PP 
Fu, JHY
Tong, YY
Issue Date: 2023
Source: Cross cultural & strategic management, 2023, v. 30, no. 2, 324-347
Abstract: Purpose: Interorganizational collaboration has been a major source of exploratory innovation. Despite much research, the authors’ understanding about how partner cultural distance is harnessed for exploratory innovation is limited. The authors’ conceptual framework aims to address this gap by explaining the social-psychological processes between perceived partner cultural distance and exploratory innovation.
Design/methodology/approach: Drawing on research in organizational learning and culture mixing, the authors propose a multilevel model with two parallel processes – cultural brokering and cultural defense. If managers are engaged in the former and are protected from the latter, then the partnership will produce more exploratory innovation. Cultural brokering is encouraged by prompting a learning mindset, while cultural defense is preempted by dampening social categorization across organizational boundaries.
Findings: Cultural brokering can be encouraged by building operational-level managers' (OLMs') collaborative strength through developing a learning orientation, allowing them delivery for exploration, cultivating mutual trust with partners. Cultural defense can be preempted by protecting OLMs from intergroup anxieties through providing organizational support to the OLMs, bridging social categorization faultlines and setting shared collaborative goals. Whether an alliance can unleash its potential depends on not just how cultural brokering is enabled but also how cultural defense is curtailed.
Originality/value: This paper takes a microfoundational approach and considers micro-level processes in a partnership. Furthermore, the model takes the operational managers' perspective and defines culture at the organizational level. All these differences allow us to provide a nuanced picture of how diverse partnerships can be harnessed for exploratory innovation through a few easily-implementable measures.
Keywords: Cultural brokering
Cultural defense
Cultural distance
Exploration
Innovation
Interorganizational collaboration
Publisher: Emerald Publishing Limited
Journal: Cross cultural & strategic management 
ISSN: 2059-5794
EISSN: 1758-6089
DOI: 10.1108/CCSM-03-2022-0041
Rights: © Pamsy P. Hui, Jeanne Ho-Ying Fu and Yuk-yue Tong. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
The following publication Hui, P.P., Fu, J.H.-Y. and Tong, Y.-y. (2023), "Coolly provocative: a microfoundational framework of interorganizational cultural distance and exploratory innovation", Cross Cultural & Strategic Management, Vol. 30 No. 2, pp. 324-347 is available at https://doi.org/10.1108/CCSM-03-2022-0041.
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