Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/105444
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Title: Games as travel guides : a look at meaningful downloadable content and its connection to locational context
Authors: Durango, B 
Wei, H 
Issue Date: 2016
Source: In Chinese DiGRA '16 - Proceedings of The Chinese DiGRA '16, Taichung City, Taiwan, 1-2 July 2016
Abstract: This paper aims to discuss the surging phenomenon of games placing more focus on locational context to create stories and play concepts as well as collaboration with local businesses. The latest trend of distributing exclusive downloadable content (DLC) at location-specific events acts as an incentive for gamers to travel locally or overseas. Such strategies help to promote traffic for places both from an environmental perspective and from a cultural perspective. The paper therefore will identify various opportunities of how content development could make an impact on a larger economic scale on the gaming industry, the tourism industry, and local businesses.
Keywords: Downloadable content
Digital distribution
Promotional content
Reverse product placement
Spatial narrative
Story placement
Video game marketing
Video game tourism
Description: Chinese DiGRA '16, Taichung City, Taiwan, 1-2 July 2016
Rights: © 2016 Betty Durango and Huaxin Wei & Chinese DiGRA. Personal and educational classroom use of this paper is allowed, commercial use requires specific permission from the author.
Posted with permission of the conference organizer and author.
The conference paper is available at http://www.digra.org/digital-library/forums/chinese-digra-16/.
Appears in Collections:Conference Paper

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