Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/105193
Title: | How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment | Authors: | Feng, P Wang, J Ding, X Li, C Guo, F Ding, X |
Issue Date: | 2022 | Source: | Frontiers in psychology, 2022, v. 13, 990640 | Abstract: | Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism of the influence of two extrinsic cues, namely, brand familiarity (familiar vs. unfamiliar) and online reviews (positive vs. negative) on online hotel booking decisions. Behavioral results indicated that the booking rate under the condition of positive reviews was higher than that of negative reviews. In addition, the response time in the case of familiar brands was longer than that of unfamiliar brands. ERP results showed that the P200 amplitude of familiar brands was smaller than that of unfamiliar brands, while for the late positive potential amplitude, the opposite was the case. It is suggested that in the early stage of cognitive processing, unfamiliar brands evoke more automatic and unconscious attention while in the later stage, familiar brands attract more conscious attention. This study also found that the N400 amplitude of negative online reviews was larger than that of positive online reviews, indicating that negative stimuli can result in a larger emotional conflicts than that of positive stimuli. This study provides new insights into the neural mechanism of online booking decisions in the hospitality. | Keywords: | Booking decisions Brand familiarity LPP N400 Online review P200 |
Publisher: | Frontiers Research Foundation | Journal: | Frontiers in psychology | EISSN: | 1664-1078 | DOI: | 10.3389/fpsyg.2022.990640 | Rights: | © 2022 Feng, Wang, Ding, Li, Guo and Ding. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (https://creativecommons.org/licenses/by/4.0/). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. The following publication Feng P, Wang J, Ding X, Li C, Guo F and Ding X (2022) How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment. Front. Psychol. 13:990640 is available at https://doi.org/10.3389/fpsyg.2022.990640. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
fpsyg-13-990640.pdf | 1.42 MB | Adobe PDF | View/Open |
Page views
10
Citations as of Jul 7, 2024
Downloads
1
Citations as of Jul 7, 2024
SCOPUSTM
Citations
1
Citations as of Jul 4, 2024
WEB OF SCIENCETM
Citations
1
Citations as of Jul 4, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.