Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/105132
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Title: Legibility of medicine labels : user studies on Chinese typefaces and font size for senior citizens in Hong Kong
Authors: Kwok, BSH 
Issue Date: 2016
Source: Information design journal, 2016, v. 22, no. 3, p. 202-220
Abstract: This study examined three common Chinese typefaces to determine the optimal font and point size to increase the legibility of medicine labels for the elderly. Three tests were applied and the outcome shows different performance results for each one of the tests. Heiti performed better in the reading test, whereas Kaiti performed well in both the character recognition and the searching a phrase tests. Songti performed adequately in all of the tests. Kaiti's resemblance to Chinese calligraphy significantly improved its performance. The findings indicate that increasing point size alone does not significantly improve legibility among the elderly.
Keywords: Hong Kong
Information design
Medicine label
Typography
Usability
User-centred approach
Publisher: John Benjamins
Journal: Information design journal 
ISSN: 0142-5471
EISSN: 1569-979X
DOI: 10.1075/idj.22.3.02kwo
Rights: © 2016 John Benjamins Publishing Company
This is the accepted version of the publication Kwok, B. S.-H. (2016). Legibility of medicine labels: User studies on Chinese typefaces and font size for senior citizens in Hong Kong. Information Design Journal, 22(3), 202–220. The Version of Record is available online at: https://doi.org/10.1075/idj.22.3.02kwo.
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