Accessibility and legibility for the elderly in Hong Kong : an empirical study of Chinese typographic cues on prescribed medicine labelling

Abstract

This article follows from the initial stage of a research project that looks at different medicine labels printed by both private clinics and public hospitals in Hong Kong. It examines a number of variables across these labels–typographic cues, information organization and prioritization, and visual and spatial presentation. The findings help formulate initial research questions and build solid foundations for a reconsideration of accessibility and legibility of medicine labels designed for members of Hong Kong’s older generation. Moreover, this article shows that, in order to provide medicine and administration information on labels clearly, it is essential to examine the interrelationship between typographic setting, legibility, and accessibility of this information.