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http://hdl.handle.net/10397/105061
Title: | Distrust in organization-client relationships in the social media era | Authors: | Lee, PY Lau, KW |
Issue Date: | 30-Jun-2020 | Source: | Change management, 30 June 2020, v. 20, no. 1, p. 1-16 | Abstract: | The study of advertising professionals’ roles on building organization-client relationship has received little focused attention in prior research especially in the social media advertising era. This article looks at the change of organization-client relationship in the social media era from advertising professionals’ perspectives. The findings identified a “change” of organization-client relationship in this digital era. This study may not be able to describe the pros and cons of adopting social media advertising; however, it was clear that this perceived misconception on the part of the clients contributed to a degree of distrust in organization-client relationships. | Keywords: | Advertising professionals Change management Management conflicts Social media |
Publisher: | Common Ground Research Networks | Journal: | Change management | ISSN: | 2327-798X | EISSN: | 2327-9176 | DOI: | 10.18848/2327-798X/CGP/v20i01/1-16 | Rights: | Copyright © 2020, Common Ground Research Networks, All Rights Reserved. This manuscript was accepted for publication in Change Management: An International Journal. The final published article is available at https://doi.org/10.18848/2327-798X/CGP/v20i01/1-16. |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Lee_Distrust_Organization-Client_Relationships.pdf | Pre-Published version | 330.57 kB | Adobe PDF | View/Open |
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