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Title: Crafting animated parables : an embodied approach to representing lifestyle behaviours for reflection
Authors: Chow, KKN 
Issue Date: 2021
Source: Digital creativity, 2021, v. 32, no. 1, p. 1-21
Abstract: Latest work regarding personal informatics, gamification, and feedback has suggested that visualizing behavioural data for daily reflection should consider dynamic representations in metaphors and narratives with positively and negatively valued outcomes. Grounded in behavioural models from social psychology and embodied cognition theories, this article proposes a framework guiding the generation of animated parables wherein causality between a behaviour and its virtual outcomes is easy to understand. The guidelines include metaphorical mapping and blending the behaviour with a direct cause-effect scenario with similarities in embodied experiences. Application of the guidelines in a series of design workshops generates 47 parables. To evaluate the parables, metrics include naturalness of integrating with life routines, aesthetics of blending into environments, and ease of interpreting the causality. Evaluation results show that more embodied mapping and blending are more likely to result in understandable behaviour-outcome links. Designers can follow the guidelines and metrics to generate and compare ideas. Lastly, recommendations for crafting more embodied parables are provided.
Keywords: Conceptual blending
Conceptual metaphor
Data visualization
Gamification for behaviour change
Personal informatics
Publisher: Routledge
Journal: Digital creativity 
ISSN: 1462-6268
EISSN: 1744-3806
DOI: 10.1080/14626268.2020.1863822
Rights: © 2020 Informa UK Limited, trading as Taylor & Francis Group
This is an Accepted Manuscript of an article published by Taylor & Francis in Digital Creativity on 29 Dec 2020 (published online), available at: http://www.tandfonline.com/10.1080/14626268.2020.1863822.
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