Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/104922
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | - |
dc.creator | Kim, SS | - |
dc.creator | Wang, KC | - |
dc.creator | Jhu, WT | - |
dc.creator | Gao, YY | - |
dc.date.accessioned | 2024-03-05T01:27:43Z | - |
dc.date.available | 2024-03-05T01:27:43Z | - |
dc.identifier.issn | 0959-6119 | - |
dc.identifier.uri | http://hdl.handle.net/10397/104922 | - |
dc.language.iso | en | en_US |
dc.publisher | Emerald Group Publishing Limited | en_US |
dc.rights | © Emerald Group Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. | en_US |
dc.rights | The following publication Kim, S.(S)., Wang, K.C., Jhu, W.T. and Gao, Y.(Y). (2016), "The best match-up of airline advertising endorsement and flight safety message", International Journal of Contemporary Hospitality Management, Vol. 28 No. 11, pp. 2533-2552 is published by Emerald and is available at https://doi.org/10.1108/IJCHM-03-2015-0130. | en_US |
dc.subject | Advertising | en_US |
dc.subject | Age groups | en_US |
dc.subject | Air transport | en_US |
dc.subject | Airlines | en_US |
dc.title | The best match-up of airline advertising endorsement and flight safety message | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.spage | 2533 | - |
dc.identifier.epage | 2552 | - |
dc.identifier.volume | 28 | - |
dc.identifier.issue | 11 | - |
dc.identifier.doi | 10.1108/IJCHM-03-2015-0130 | - |
dcterms.abstract | Purpose - This paper aims to explore the effectiveness of children as advertisement endorsers in the airline context, including images of safety and reliability. | - |
dcterms.abstract | Design/methodology/approach - This paper is intended to examine the advertising effect of endorsers (celebrities, CEOs, experts, consumers and children) in the context of the airline industry. A factorial experiment was conducted to test the communication effect (CE) of ten groups of advertisement combinations (five endorser types – with/without safety attribute). | - |
dcterms.abstract | Findings - The results indicate that a child endorser yielded a better CE than celebrity, CEO or typical consumer endorsers. Second, advertisements that emphasized safety had better CE than those without this emphasis. The group combining children and safety generated a better CE than most of the other groups comprising different combinations. | - |
dcterms.abstract | Practical implications - A child endorser and a safety message are recommended to be used in advertisements for airlines because flight passengers place importance on safety. Fragile image of child reinforces safety of an airline. | - |
dcterms.abstract | Originality/value - The integration of advertising endorsement and message into a conceptual model allows the current results to provide meaningful theoretical and practical implications. | - |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | International journal of contemporary hospitality management, 2016, v. 28, no. 11, p. 2533-2552 | - |
dcterms.isPartOf | International journal of contemporary hospitality management | - |
dcterms.issued | 2016 | - |
dc.identifier.scopus | 2-s2.0-84999672466 | - |
dc.identifier.eissn | 1757-1049 | - |
dc.description.validate | 202401 bckw | - |
dc.description.oa | Accepted Manuscript | en_US |
dc.identifier.FolderNumber | SHTM-0975 | en_US |
dc.description.fundingSource | Self-funded | en_US |
dc.description.pubStatus | Published | en_US |
dc.identifier.OPUS | 6700624 | en_US |
dc.description.oaCategory | Green (AAM) | en_US |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Kim_Best_Match-Up_Airline.pdf | Pre-Published version | 952.62 kB | Adobe PDF | View/Open |
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