Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/104914
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | - |
dc.creator | Guo, Y | - |
dc.creator | Denizci Guillet, B | - |
dc.creator | Kucukusta, D | - |
dc.creator | Law, R | - |
dc.date.accessioned | 2024-03-05T01:27:39Z | - |
dc.date.available | 2024-03-05T01:27:39Z | - |
dc.identifier.issn | 1094-1665 | - |
dc.identifier.uri | http://hdl.handle.net/10397/104914 | - |
dc.language.iso | en | en_US |
dc.publisher | Routledge, Taylor & Francis Group | en_US |
dc.rights | © 2015 Asia Pacific Tourism Association | en_US |
dc.rights | This is an Accepted Manuscript of an article published by Taylor & Francis in Asia Pacific Journal of Tourism Research on 23 Mar 2015 (published online), available at: http://www.tandfonline.com/10.1080/10941665.2015.1025085. | en_US |
dc.subject | Cluster analysis | en_US |
dc.subject | Conjoint analysis | en_US |
dc.subject | Market segmentation | en_US |
dc.subject | Rate fence | en_US |
dc.subject | Rate restriction | en_US |
dc.subject | Spa revenue management | en_US |
dc.title | Segmenting spa customers based on rate fences using conjoint and cluster analyses | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.spage | 118 | - |
dc.identifier.epage | 136 | - |
dc.identifier.volume | 21 | - |
dc.identifier.issue | 2 | - |
dc.identifier.doi | 10.1080/10941665.2015.1025085 | - |
dcterms.abstract | The purpose of this study was to segment spa customers based on their preferences for spa rates and restrictions. A survey was conducted using a self-administrated questionnaire distributed to Chinese visitors in Hong Kong with spa experience. Four distinct customer segments were identified by combining conjoint and cluster analyses: treatment-oriented spa goers, guarantee-sensitive spa goers, price-sensitive spa goers, and fewer days advance booking seekers. The results support the effectiveness of combining conjoint and cluster analyses in market segmentation studies. The findings will be useful for spas in designing rate fences preferred by different types of customers, which could in turn increase spa revenue. | - |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | Asia Pacific journal of tourism research, 2016, v. 21, no. 2, p. 118-136 | - |
dcterms.isPartOf | Asia Pacific journal of tourism research | - |
dcterms.issued | 2016 | - |
dc.identifier.scopus | 2-s2.0-84954402309 | - |
dc.identifier.eissn | 1741-6507 | - |
dc.description.validate | 202401 bckw | - |
dc.description.oa | Accepted Manuscript | en_US |
dc.identifier.FolderNumber | SHTM-0950 | en_US |
dc.description.fundingSource | RGC | en_US |
dc.description.pubStatus | Published | en_US |
dc.identifier.OPUS | 6608265 | en_US |
dc.description.oaCategory | Green (AAM) | en_US |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Denizci-Guillet_Segmenting_Spa_Customers.pdf | Pre-Published version | 512.63 kB | Adobe PDF | View/Open |
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