Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/104913
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | - |
dc.creator | Denizci Guillet, B | - |
dc.creator | Kucukusta, D | - |
dc.date.accessioned | 2024-03-05T01:27:38Z | - |
dc.date.available | 2024-03-05T01:27:38Z | - |
dc.identifier.issn | 0959-6119 | - |
dc.identifier.uri | http://hdl.handle.net/10397/104913 | - |
dc.language.iso | en | en_US |
dc.publisher | Emerald Group Publishing Limited | en_US |
dc.rights | © Emerald Group Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. | en_US |
dc.rights | The following publication Denizci Guillet, B. and Kucukusta, D. (2016), "Spa market segmentation according to customer preference", International Journal of Contemporary Hospitality Management, Vol. 28 No. 2, pp. 418-434 is published by Emerald and is available at https://doi.org/10.1108/IJCHM-07-2014-0374. | en_US |
dc.subject | Cluster analysis | en_US |
dc.subject | Conjoint analysis | en_US |
dc.subject | Segmentation | en_US |
dc.subject | Spa attributes | en_US |
dc.subject | Spa industry | en_US |
dc.title | Spa market segmentation according to customer preference | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.spage | 418 | - |
dc.identifier.epage | 434 | - |
dc.identifier.volume | 28 | - |
dc.identifier.issue | 2 | - |
dc.identifier.doi | 10.1108/IJCHM-07-2014-0374 | - |
dcterms.abstract | Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics and industry professionals have not devised a structured method by which to manage spa customers. | - |
dcterms.abstract | Design/methodology/approach – A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. By applying conjoint and cluster analysis, customers could be categorized into distinct segments. | - |
dcterms.abstract | Findings – Four customer segments were identified: spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers. Spa enthusiasts were the largest segment among the four, followed by value seekers, price-sensitive spa-goers and high spenders. | - |
dcterms.abstract | Research limitations/implications – Given the limited academic interest in the area, this study contributes to the literature by providing insights into spa-goers’ preferences and how those preferences can be used to segment spa-goers. | - |
dcterms.abstract | Practical implications – Based on the different needs, preferences and socio-demographic characteristics of the four segments – spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers – spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. | - |
dcterms.abstract | Originality/value – The combined use of conjoint and cluster analysis provides a new method of market segmentation in the spa industry. This study could help spa professionals to design customized spa products for the distinct segments, and thus retain and attract more spa visitors. | - |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | International journal of contemporary hospitality management, 2016, v. 28, no. 2, p. 418-434 | - |
dcterms.isPartOf | International journal of contemporary hospitality management | - |
dcterms.issued | 2016 | - |
dc.identifier.scopus | 2-s2.0-84955489305 | - |
dc.identifier.eissn | 1757-1049 | - |
dc.description.validate | 202401 bckw | - |
dc.description.oa | Accepted Manuscript | en_US |
dc.identifier.FolderNumber | SHTM-0946 | en_US |
dc.description.fundingSource | RGC | en_US |
dc.description.pubStatus | Published | en_US |
dc.identifier.OPUS | 6610989 | en_US |
dc.description.oaCategory | Green (AAM) | en_US |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Denizci-Guillet_Spa_Market_Segmentation.pdf | Pre-Published version | 1.03 MB | Adobe PDF | View/Open |
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