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http://hdl.handle.net/10397/104910
Title: | Lifestyle segmentation of spa users : a study of inbound travelers to Hong Kong | Authors: | Kucukusta, D Denizci Guillet, B |
Issue Date: | 2016 | Source: | Asia Pacific journal of tourism research, 2016, v. 21, no. 3, p. 239-258 | Abstract: | Based on the increasing popularity of the wellness/spa trend and the growing numbers of inbound tourists to Hong Kong, it is crucial for spa industry experts to understand the ever-changing desires of consumers. The study aims to identify the lifestyle dimensions of international spa visitors to Hong Kong and to profile each segment based on their sociodemographic and travel characteristics. The study adopts a quantitative approach to segmenting international spa visitors in Hong Kong by lifestyle. The results of the lifestyle segmentation revealed five clusters of spa visitors. The segments are “health conscious and intellectual”, “average”, “family focused”, “pleasure oriented”, and “carefree”. It is found that the majority of travelers who visit spas in Hong Kong are health conscious and intellectual. In general, visitors prefer day spas, to visit with their partner or friends, and to enjoy body massage treatments. | Keywords: | Hong Kong Lifestyle segmentation Spa-goers Wellness |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Asia Pacific journal of tourism research | ISSN: | 1094-1665 | EISSN: | 1741-6507 | DOI: | 10.1080/10941665.2015.1025087 | Rights: | © 2015 Asia Pacific Tourism Association This is an Accepted Manuscript of an article published by Taylor & Francis in Asia Pacific Journal of Tourism Research on 26 Mar 2015 (published online), available at: http://www.tandfonline.com/10.1080/10941665.2015.1025087. |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Kucukusta_Lifestyle_Segmentation_Spa.pdf | Pre-Published version | 996.37 kB | Adobe PDF | View/Open |
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