Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/104909
Title: | Examining the quality antecedents and moderating effects of experiential value in a mega-event | Authors: | Lee, JS Min, CK |
Issue Date: | 2016 | Source: | Journal of travel & tourism marketing, 2016, v. 33, no. 3, p. 326-347 | Abstract: | This study aims to explore (1) the underlying dimensions of experiential value (EV), (2) the quality antecedents of EV, and (3) the moderating effects of EV on the relationships between the quality dimensions of Expo 2012, Yeosu, Korea, and visitor satisfaction. Although gaining event experience is a crucial reason why event visitors attend certain events, EV has yet to be fully investigated in event literature. This study offers an expanded view of the event consumption experience from the EV perspective, thus contributing to the event literature, particularly by investigating the unexplored aspect of event visitors’ behavior. The theoretical and practical implications of the findings are also discussed. | Keywords: | Event quality Event visitor behavior Experiential value Expo 2012 Yeosu Korea Mega-event |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2015.1051642 | Rights: | © 2015 Taylor & Francis This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 19 Jun 2015 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2015.1051642. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Lee_Examining_Quality_Antecedents.pdf | Pre-Published version | 1.07 MB | Adobe PDF | View/Open |
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