Issues arising from the rapid growth of mainland Chinese visitors to Hong Kong : implications for tourism marketing

Abstract

The rapid growth of mainland Chinese visitors to Hong Kong has made economic contributions but also created various concerns and conflicts within the destination. As Hong Kong is at the forefront of mainland Chinese visitors’ destinations, what happens in the city could serve as good reference for other destinations that would like to welcome more Chinese visitors. This study used a quantitative survey method to analyze the local community’s attitude toward mainland Chinese visitors. A telephone survey was carried out to gauge Hong Kong residents’ view towards visitors in general and mainland Chinese visitors in particular. Implications for travel and tourism marketing are drawn. 中国大陆访港旅客人数的快速增长为香港带来经济贡献，亦同时带来各种影响和冲突。由于香港是中国大陆旅客的目的地之前列、此目的地可作为其他希望吸引更多中国旅客的目的地之参考。本研究采用定量调查法分析香港本地社区对中国大陆旅客的看法。透过电话访问衡量香港居民对一般旅客，尤其中国大陆旅客的看法、并指出对旅游营销的影响。