Exploring the environmental scanning of the hotel industry in China

Abstract

This study explores the environmental scanning of the hotel industry in China by investigating the effect of external and internal factors on hotel performance. The respondents are hotel owners, managers, directors, and supervisors in various regions of China. Results show that industry force factors and hotel ownership influence hotel performance. Hotels with an advantage over their suppliers can generate superior financial and operational performances than hotels with less advantage over their suppliers. Existing hotels with a low threat of new entrants gain more benefit in terms of operational performance than those with a high threat of new entrants. The internal factor of hotel ownership influences operational performance. Joint-venture hotels deliver greater operational performance than state-owned and private-owned hotels. By contrast, substitutions, customers, competitors, and hotel size do not affect hotel performance. Hoteliers in China should acquire the advantages of massive suppliers, low threat of new entrants, and hotel ownership in achieving desirable performance. 本研究通过调查外部和内部因素对酒店业绩的影响，探讨及分析了中国酒店业的环境。受访者是中国各地区的酒店业主、经理、董事和主管。研究结果显示，行业竞争因素和酒店拥有权均影响酒店业绩。相对于那些比供应方有较小优势的酒店，供应方有较大优势的酒店可以产生优秀的财务和运营绩效。现有酒店面对低威胁性的新进入者，在经营业绩方面比面对高威胁性的新进入者的酒店较能受益。酒店拥有权这类内部因素亦影响运营绩效。合资酒店的运营绩效优于国有和私有酒店。对比之下，替代品、顾客、竞争对手和酒店规模并不影响酒店的业绩表现。国内的酒店企业应攫取庞大供应商的优势、低威胁性的新进入者以及酒店拥有权等，以实现理想的业绩。