An exploratory study of factors that exhibition organizers look for when selecting convention and exhibition centers

Abstract

This study examines the dimensions of convention and exhibition (C&E) center selection attributes from the perspective of exhibition organizers, who have the authority to decide on an exhibition venue. The combined qualitative and quantitative method generates 33 items within a 9-factor (F) structure, including five center-specific and four destination-specific factors: (F1) quality of C&E center staff members and service contractors; (F2) extra-exhibition opportunities; (F3) image of C&E center; (F4) industrial environment of C&E center site; (F5) center facilities; (F6) center accessibility; (F7) C&E center site environment; (F8) exhibition hall cost; and (F9) hotel accommodation. The results of this study enhance the insights of concerned C&E center management and stakeholders with regard to which factors should be considered when conducting a feasibility study before constructing a center, and wih regard to determining effective ways to manage an operating center that aims to focus on hosting exhibitions.