What do companies report for their corporate social responsibility practices on their corporate websites? Evidence from a global airline company

Abstract

Purpose - This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices. Design/methodology/approach - Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017. Findings - The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area. Practical implications - The study provides a model and data-driven analyzes for decision-makers and policymakers. Originality/value - As one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies. 研究目的 - 本论文旨在以一家全球航空公司—土耳其航空为研究对象，探究其在官网上汇报企业社会责任（CSR）措施，以开发审视航空公司CSR措施的理论模型。 研究设计/方法/途径 - 研究方法为内容分析法，样本内容包括土耳其航空官网上在2017年之前发布的报告、文件、和文书政策。 研究结果 - 研究表明土耳其航空发布很多强调其CSR活动的报告。分析结果显示土耳其航空通过报告、文件、文书政策等形式汇报其CSR行为。尽管CSR报告涉及方方面面，但是环境方面是重中之重。 研究实际意义 - 本论文为决策者和政策制定者提供了模型和数据为基础的分析方法。 研究原创性/价值 - 本论文作为首个在其领域内探索的文章，对航空业CSR汇报内容进行审视，为航空公司搭建了新的理论模型。