Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/102755
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Fashion and Textiles | en_US |
| dc.creator | Zhou, S | en_US |
| dc.creator | Cano, MB | en_US |
| dc.creator | McCormick, H | en_US |
| dc.creator | Barnes, L | en_US |
| dc.date.accessioned | 2023-11-15T02:54:31Z | - |
| dc.date.available | 2023-11-15T02:54:31Z | - |
| dc.identifier.isbn | 978-1-5272-4262-3 (Print) | en_US |
| dc.identifier.uri | http://hdl.handle.net/10397/102755 | - |
| dc.description | 52nd Academy of Marketing Conference, Regent’s Park, London, 2-4 July 2019 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing | en_US |
| dc.rights | Posted with permission of the author. | en_US |
| dc.rights | The paper Zhou, S., Cano, M. B., McCormick, H., & Barnes, L. (2019). From a Marketing Communication Perspective to Identify Fashion Opinion Leaders’ Narrative Strategies to Create eWOM: A Theoretical and Methodological Contribution was presented at the 52nd Academy of Marketing Conference and was published in the Proceedings of the 52nd Academy of Marketing Conference. | en_US |
| dc.title | From a marketing communication perspective to identify fashion opinion leaders’ narrative strategies to create eWOM : a theoretical and methodological contribution | en_US |
| dc.type | Conference Paper | en_US |
| dc.identifier.spage | 1 | en_US |
| dc.identifier.epage | 12 | en_US |
| dcterms.accessRights | open access | en_US |
| dcterms.bibliographicCitation | In Proceedings of the 52nd Academy of Marketing Conference, AM2019, 2-4 July 2019, Regent’s Park, London, p. 1-12 | en_US |
| dcterms.issued | 2019 | - |
| dc.relation.ispartofbook | Proceedings of the 52nd Academy of Marketing Conference, AM2019 | en_US |
| dc.relation.conference | Academy of Marketing Conference | en_US |
| dc.description.validate | 202311 bcvc | en_US |
| dc.description.oa | Not applicable | en_US |
| dc.identifier.FolderNumber | ITC-0444 | - |
| dc.description.fundingSource | Self-funded | en_US |
| dc.description.pubStatus | Published | en_US |
| dc.identifier.OPUS | 42729825 | - |
| dc.description.oaCategory | Copyright retained by author | en_US |
| Appears in Collections: | Conference Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Zhou_Marketing_Communication_Perspective.pdf | 497.7 kB | Adobe PDF | View/Open |
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