Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/102186
| Title: | Identification of key attributes of social media influencers : an exploratory study | Authors: | Ki, CW Cuevas, L Lim, H |
Issue Date: | 2019 | Source: | International Textile and Apparel Association Annual Conference Proceedings, 2019, v. 76, no. 1, p. 1-3 | Keywords: | Social media Social media influencers (SMIs) Influencer marketing Focus group |
Publisher: | The International Textiles and Apparel Association | DOI: | 10.31274/itaa.8402 | Description: | International Textile and Apparel Association Annual Conference, Las Vegas, Nevada, October 25–29, 2019 | Rights: | © 2019 The author(s). Published under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The following publication KI, C. & Cuevas, L. M. & Lim, H., (2019) “Identification of Key Attributes of Social Media Influencers: An Exploratory Study”, International Textile and Apparel Association Annual Conference Proceedings 76(1), 1-3 is available at https://doi.org/10.31274/itaa.8402. |
| Appears in Collections: | Conference Paper |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| itaa-8402-ki.pdf | 155.35 kB | Adobe PDF | View/Open |
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