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http://hdl.handle.net/10397/100999
| Title: | Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100 | Other Title: | 创造极致体验-酒店业绩新突破 | Authors: | Lin, Pearl Zhang, Steven |
Issue Date: | 2023 | Abstract: | The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future. | Keywords: | Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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