Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/100999
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Zhang, Steven | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/73666493r | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Tourism -- Computer network resources | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future. | - |
| dcterms.alternative | 创造极致体验-酒店业绩新突破 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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