Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/91956
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Title: Digital business model configurations in the travel industry
Authors: Perelygina, M
Kucukusta, D 
Law, R
Issue Date: Feb-2021
Source: Tourism management, Feb. 2022, v. 88, 104408
Abstract: This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.
Keywords: Business model
Digitalization
Travel industry
Value driver
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2021.104408
Rights: © 2021 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
The following publication Perelygina, M., Kucukusta, D., & Law, R. (2022). Digital business model configurations in the travel industry. Tourism Management, 88, 104408 is available at https://doi.org/10.1016/j.tourman.2021.104408
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