Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/91712
PIRA download icon_1.1View/Download Full Text
Title: Business model adaptation as a strategic response to crises : navigating the COVID-19 pandemic
Authors: Chanyasak, T
Koseoglu, MA
King, B 
Aladag, OF
Issue Date: 2022
Source: International journal of tourism cities, 2022, v. 8, no. 3, p. 616-635
Abstract: Purpose: This study aims to explore how hotels adapt their business models as a strategic response to crisis situations. It sheds light on the processes and methods of business model adaptation during severe crisis situations, such as the COVID-19 outbreak.
Design/methodology/approach: A single-case study was conducted. Data were collected from the owner/manager of a boutique hotel chain in Chiang Mai, Thailand through an extensive interviewing process. The authors also examined corporate documents. The authors then re-organized the material as a coherent narrative about how the company navigated the COVID-19 crisis.
Findings: The findings show that the hotels in the study adapted their business models by cutting costs through stopping non-essential operations, increasing non-room revenues and adding new revenue channels, bringing in cash from advance bookings, securing financial support from creditors, leveraging government support and training staff for the “new normal.”
Originality/value: Few previous studies have focused on business model adaptation during the COVID-19 crisis. The investigation of this largely neglected area provides two main contributions. First, it extends the literature on crisis management in hospitality firms by examining business model adaptation patterns and processes during unprecedented crisis conditions. Second, it provides managerial insights and a business model adjustment framework to help practitioners in urban settings in their efforts toward recovery from the COVID crisis.
Keywords: Thailand
Crisis
Business strategy
Business model innovation
Chiang Mai
Pandemics
COVID-19
Publisher: Emerald Group Publishing Limited
Journal: International journal of tourism cities 
ISSN: 2056-5607
EISSN: 2056-5615
DOI: 10.1108/IJTC-02-2021-0026
Rights: This article is © International Tourism Studies Association and permission has been granted for this version to appear here https://ira.lib.polyu.edu.hk/. Permission is not granted for this article to be further copied/distributed or hosted elsewhere without the express permission of the publisher Emerald Publishing Limited.
The following publication Chanyasak, T., Koseoglu, M.A., King, B. and Aladag, O.F. (2022), "Business model adaptation as a strategic response to crises: navigating the COVID-19 pandemic", International Journal of Tourism Cities, Vol. 8 No. 3, pp. 616-635 is available at https://dx.doi.org/10.1108/IJTC-02-2021-0026.
Appears in Collections:Journal/Magazine Article

Files in This Item:
File Description SizeFormat 
Chanyasak_Business_Model_Adaptation.pdfPre-Published version1.07 MBAdobe PDFView/Open
Open Access Information
Status open access
File Version Final Accepted Manuscript
Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page views

202
Last Week
0
Last month
Citations as of Mar 24, 2024

Downloads

141
Citations as of Mar 24, 2024

SCOPUSTM   
Citations

10
Citations as of Mar 28, 2024

WEB OF SCIENCETM
Citations

8
Citations as of Mar 28, 2024

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.