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Title: Theoretical foundations of social media power in hospitality and tourism : a hierarchical model
Authors: Mehraliyev, F
Choi, Y 
King, B 
Issue Date: 1-May-2021
Source: Cornell hospitality quarterly, 1 May 2021, v. 62, no. 2, p. 215-231
Abstract: There has been exponential growth in the power exercised by social media in hospitality and tourism. The power of social media platforms as stakeholders has been widely accepted by both academics and industry practitioners. However, to the best of the current authors’ knowledge, there has been no conceptualization of the power attributable to social media. On this basis, it is both timely and necessary to establish theoretical grounds that explain the concept of social media power and its application in hospitality and tourism. A hierarchical model that characterizes social media power is constructed in the present article by bringing together fundamental power discourses, media effect theories, and technology determinism. The authors identify definitions and sources of social media power at different levels of the power pyramid and present various technological mechanisms that trigger such sources. This conceptual study proposes theoretical foundations for future research and theory-building.
Keywords: Hierarchical model
Media effects
Power
Social media
Social power theory
Technology
Publisher: SAGE Publications
Journal: Cornell hospitality quarterly 
ISSN: 1938-9655
EISSN: 1938-9663
DOI: 10.1177/1938965520924650
Rights: This is the accepted version of the publication Mehraliyev F, Choi Y, King B. Theoretical Foundations of Social Media Power in Hospitality and Tourism: A Hierarchical Model. Cornell Hospitality Quarterly. 2021;62(2):215-231. Copyright © The Author(s) 2020. DOI: 10.1177/1938965520924650
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