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Title: Intangible cultural heritage tourism and the improvement of rural environment in China : value cocreation perspective
Authors: Wang, J 
Wen, F
Fang, DL
Issue Date: 2019
Source: IOP conference series : earth and environmental science, 2019, v. 237, 52079, p. 1-6
Abstract: The mechanism of Intangible Cultural Heritage Tourism improve the Rural Environment in China is studied in this paper. The study found that, the establishment of the value co-creating ecosystem can beautify the ecological living environment in the nature aspects and promote the cultural rejuvenation in the humanistic environment. The value cocreation ecosystem of Intangible Cultural Heritage Tourism is realized by developing the value of the actors, integrating various resources, and carrying out service exchange and institutional arrangement.
Publisher: Institute of Physics Publishing
Journal: IOP conference series : earth and environmental science
ISSN: 1755-1307
DOI: 10.1088/1755-1315/237/5/052079
Description: 4th International Conference on Advances in Energy Resources and Environment Engineering, Dec 07-09, 2018 Chengdu, People's Republic of China, Henan University
Rights: Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence (https://creativecommons.org/licenses/by/3.0/). Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.
Wang, J., Wen, F., & Fang, D. L. (2019). Intangible cultural heritage tourism and the improvement of rural environment in China: value cocreation perspective. IOP conference series : earth and environmental science, 237, 52079, 1-6
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