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Title: Social exclusion and consumer switching behavior : a control restoration mechanism
Authors: Su, L
Jiang, YW 
Chen, ZS
Dewall, CN
Issue Date: Jun-2017
Source: Journal of consumer research, June 2017, v. 44, no. 1, p. 99-117
Abstract: This study examines the effects of social exclusion on consumers' brand and product switching behavior. Five studies were conducted, which revealed that consumers who perceive themselves as being chronically or temporarily excluded exhibit more switching behavior than their peers who do not feel socially excluded. This effect is mediated by a decreased sense of control after social exclusion. The effect disappears when the incumbent option possesses the function of maintaining social belongingness (e.g., when the incumbent option is socially conformed or symbolizes social connection).
Keywords: Social exclusion
Switching behavior
Control restoration
Publisher: Oxford University Press
Journal: Journal of consumer research 
ISSN: 0093-5301
EISSN: 1537-5277
DOI: 10.1093/jcr/ucw075
Rights: © The Author 2016. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved.
This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Consumer Research following peer review. The version of record Lei Su, Yuwei Jiang, Zhansheng Chen, C Nathan DeWall, Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism, Journal of Consumer Research, Volume 44, Issue 1, June 2017, Pages 99–117 is available online at:
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