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Title: Contract learning in the aftermath of exchange disruptions : an empirical study of renewing interfirm relationships
Authors: Zhang, C
Bai, X
Gu, FF 
Issue Date: May-2018
Source: Industrial marketing management, May 2018, v. 71, p. 215-226
Abstract: Drawing from the contract learning literature and studies on managing exchange disruptions, this study examines how contracts can be adjusted ex post an exchange disruption to renew interfirm relationships. A multiple-informant survey approach is adopted in this study. Two types of senior managers in 272 manufacturing firms in China (a total of 544 senior managers) are interviewed regarding the resolution process and outcome of exchange disruptions. We find that ex ante contract detail fosters ex post contract adjustments, and contract adjustment has an inverted-U-shaped relationship with relationship continuity in the aftermath of exchange disruptions. Furthermore, the findings show that the relationship between contract adjustment and relationship continuity is moderated by the interdependence structure (buyer dependence advantage and joint dependence) of an interfirm relationship.
Keywords: Contract adjustments
Contract detail
Interdependence structure
Relationship continuity
Publisher: Elsevier
Journal: Industrial marketing management 
ISSN: 0019-8501
EISSN: 1873-2062
DOI: 10.1016/j.indmarman.2018.01.005
Rights: © 2018 Elsevier Inc. All rights reserved.
© 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/.
The following publication Zhang, C., Bai, X., & Gu, F. F. (2018). Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships. Industrial Marketing Management, 71, 215-226 is available at https://doi.org/10.1016/j.indmarman.2018.01.005.
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