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http://hdl.handle.net/10397/94484
Title: | Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic | Authors: | Kim, SS Kim, J Badu-Baiden, F Giroux, M Choi, Y |
Issue Date: | Feb-2021 | Source: | International journal of hospitality management, Feb. 2021, v. 93, 102795 | Abstract: | Robots and artificial intelligence (AI) technologies are becoming more prominent in the tourism industry. Nowadays, consumers are faced with multiple options involving both human and robot interactions. A series of experimental studies were implemented. Four experiments demonstrated that consumers had a more positive attitude toward robot-staffed (vs. human-staffed) hotels when COVID-19 was salient. The results were different from previous studies, which were conducted before the COVID-19 pandemic. Since the moderating role of perceived threat in consumers’ preference for robot-staffed hotels was significant, the respondents’ preference was attributed to the global health crisis. This research provides a number of theoretical and managerial implications by improving the understanding of technology acceptance during a health crisis. | Keywords: | Artificial intelligence (AI) COVID-19 Robotics Robots Threat Tourism |
Publisher: | Pergamon Press | Journal: | International journal of hospitality management | ISSN: | 0278-4319 | EISSN: | 1873-4693 | DOI: | 10.1016/j.ijhm.2020.102795 | Rights: | © 2020 Elsevier Ltd. All rights reserved © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The following publication Kim, S., Kim, J., Badu-Baiden, F., Giroux, M., & Choi, Y. (2021). Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. International Journal of Hospitality Management, 93, 102795 is available at https://dx.doi.org/10.1016/j.ijhm.2020.102795. |
Appears in Collections: | Journal/Magazine Article |
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