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http://hdl.handle.net/10397/94476
Title: | The role of nostalgia-evoking stimuli at nostalgia-themed restaurants in explaining benefits, consumption value and post-purchase behavioral intention | Authors: | Gu, Q Li, M Kim, SS |
Issue Date: | Jul-2021 | Source: | International journal of hospitality management, July 2021, v. 96, 102955 | Abstract: | This study focuses on nostalgia-evoking stimuli at nostalgic restaurants and their influence on customers’ consequent evaluation and post-purchase behavioral intention. Through in-depth interviews and a survey, the present study identified a factor structure of nostalgia stimuli that includes four dimensions and 18 items. Then, nostalgia stimuli, benefits, consumption value and post-purchase behavioral intention were incorporated into the model. Among the important results, the hypothesized relationships between nostalgia stimuli and epistemic, emotional and nostalgia-seeking benefits were partially supported. The benefits sought from dining in a nostalgic restaurant positively lead to consumption value, which further has a positive effect on post-purchase behavioral intention. These findings have theoretical and practical implications for capitalizing on nostalgia management in the hospitality industry. | Keywords: | Consumption value Emotional benefits Epistemic benefits Nostalgia-evoking stimuli Post-purchase behavioral intention Restaurant |
Publisher: | Pergamon Press | Journal: | International journal of hospitality management | ISSN: | 0278-4319 | EISSN: | 1873-4693 | DOI: | 10.1016/j.ijhm.2021.102955 |
Appears in Collections: | Journal/Magazine Article |
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