Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93795
Title: | The shape of money : the impact of financial resources on product shape preference | Authors: | Jiang, Y Su, L Zhu, R |
Issue Date: | Oct-2019 | Source: | Journal of the Association for Consumer Research, Oct. 2019, v. 4, no. 4, p. 436-445 | Abstract: | We examine the effects of financial resources on product shape preference. Two field studies and one laboratory experiment show that consumers who have (or believe they have) more financial resources exhibit more favorable attitudes toward angular product shapes than their poorer peers. Financial resources, however, do not influence consumers’ preference for circular products. The implications of these findings for transformative consumer research are discussed. | Publisher: | University of Chicago Press | Journal: | Journal of the Association for Consumer Research | ISSN: | 2378-1815 | EISSN: | 2378-1823 | DOI: | 10.1086/705030 | Rights: | © 2019 the Association for Consumer Research. All rights reserved. This manuscript version is made available under the CC-BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/) This is the accepted manuscript of the following article: Jiang, Y., Su, L., & Zhu, R. (2019). The shape of money: The impact of financial resources on product shape preference. Journal of the Association for Consumer Research, 4(4), 436-445, which has been published in final form at https://doi.org/10.1086/705030. |
Appears in Collections: | Journal/Magazine Article |
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