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http://hdl.handle.net/10397/93614
Title: | Seeing and thinking in pictures : a review of visual information processing | Authors: | Adaval, R Saluja, G Jiang, Y |
Issue Date: | 2019 | Source: | Consumer psychology review, 2019, v. 2, no. 1, p. 50-69 | Abstract: | Constructive and ecological theories of perception raise questions about whether visual perception is inherently data-driven (bottom-up) or interpreted in terms of higher-order cognitions (top-down). Analogies between these theoretical perspectives and the two visual systems involved in visual perception (the dorsal and ventral stream) suggest that the literature on visual information processing can be organized around two types of processes: object processing and spatial processing. Object processing involves the identification and recognition of stimuli in the environment and is shaped by existing concepts and associations in memory. It is associated with the processing of properties of objects such as color, size, shape, and pictorial details that are considered in this review. Spatial processing involves the perception of location, movement, spatial relations, and transformation of objects and other stimuli. Imagery-based processes that are used to transform marketing stimuli in order to simulate various possibilities are reviewed in this section along with individual differences in spatial and visual abilities. | Publisher: | John Wiley & Sons Ltd. | Journal: | Consumer psychology review | ISSN: | 2476-1273 | EISSN: | 2476-1281 | DOI: | 10.1002/arcp.1049 | Rights: | © 2018 Society for Consumer Psychology This is the peer reviewed version of the following article: Adaval, R., Saluja, G., & Jiang, Y. (2019). Seeing and thinking in pictures: A review of visual information processing. Consumer Psychology Review, 2(1), 50-69, which has been published in final form at https://doi.org/10.1002/arcp.1049. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited. |
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Jiang_Seeing_Thinking_A.pdf | Pre-Published version | 1.03 MB | Adobe PDF | View/Open |
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