Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93216
Title: | Examination of the adoption of augmented reality : a VAM approach | Authors: | Lau, CKH Chui, CFR Au, N |
Issue Date: | 2019 | Source: | Asia Pacific journal of tourism research, 2019, v. 24, no. 10, p. 1005-1020 | Abstract: | Despite the growing importance and popularity of augmented reality (AR) technologies in hospitality and tourism, little research to identify the degree of user adoption, particularly in the business travel sector, has been conducted. Based on a questionnaire administered to 161 stakeholders attending two international conferences in Hong Kong, user experiences and adoption intention were examined and analyzed through structural equation modeling. Adoption was explored using a value-based adoption model. AR adoption is affected by its perceived value to which the benefits of usefulness and enjoyment contribute, along with newly identified components of technicality and captivating inputs. | Keywords: | Adoption intention AR app Augmented reality Business travel Conventions and events Hong Kong ICT Mobile app SEM VAM |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Asia Pacific journal of tourism research | ISSN: | 1094-1665 | EISSN: | 1741-6507 | DOI: | 10.1080/10941665.2019.1655076 | Rights: | © 2019 Asia Pacific Tourism Association This is an Accepted Manuscript of an article published by Taylor & Francis in Asia Pacific Journal of Tourism Research on 21 Aug. 2019 (published online), available at: http://www.tandfonline.com/10.1080/10941665.2019.1655076 |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Lau_Examination_Adoption_Augmented.pdf | Pre-Published version | 890.27 kB | Adobe PDF | View/Open |
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