Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93202
Title: | Halal tourism : travel motivators and customer retention | Authors: | Han, H Al-Ansi, A Koseoglu, MA Lin, PMC Park, J Yu, J Kim, W |
Issue Date: | 2019 | Source: | Journal of travel & tourism marketing, 2019, v. 36, no. 9, p. 1012-1024 | Abstract: | This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers’ post-purchase decisions was significantly moderated by the sense of belonging to a tourist destination. | Keywords: | Customer retention Customer return on investment Halal-friendly travel motivations Muslim travelers Sense of belonging |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2019.1683483 | Rights: | © 2019 Informa UK Limited, trading as Taylor & Francis Group. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 30 Oct. 2019 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2019.1683483 |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Koseoglu_Halal_Tourism_Travel.pdf | Pre-Published version | 1.04 MB | Adobe PDF | View/Open |
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