Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93201
Title: | The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China | Authors: | Mou, X Gao, L Yang, W |
Issue Date: | 2019 | Source: | Journal of travel & tourism marketing, 2019, v. 36, no. 9, p. 1050-1060 | Abstract: | Given the increasing influence of social media on the hospitality industry, luxury hotels have begun to utilize social media platforms as primary marketing tools. This research reveals the joint effects of mental imagery perspective and need for status on Chinese consumers’ intentions to partake in luxury hotel experiences after viewing social media photos about luxury hotel consumption. For affluent consumers with high need for status, photos taken from a first-person (vs. third-person) perspective lead to higher behavioral intentions. This research further demonstrates that immersion serves as an underlying mechanism. The findings have important implications for luxury hotel managers. | Keywords: | Chinese consumers Immersion Luxury consumption Luxury hospitality Luxury hotel Luxury hotel marketing Mental imagery perspective Need for status Social media Status-seeking |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2019.1689223 | Rights: | © 2019 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 7 Nov. 2019 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2019.1689223 |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Mou_Joint_Effects_Need.pdf | Pre-Published version | 985.68 kB | Adobe PDF | View/Open |
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