Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93193
Title: | Investigating the tourism experience of Thai cooking classes : an application of Larsen's three-stage model | Authors: | Suntikul, W Agyeiwaah, E Huang, WJ Pratt, S |
Issue Date: | 2020 | Source: | Tourism analysis, 2020, v. 25, no. 1, p. 107-122 | Abstract: | Cooking classes have emerged as popular activities for international tourists seeking to learn and participate in Thai culinary culture. Applying Larsen's psychological three-stage model for understanding the tourism experience, this study identifies motivational and experiential factors of tourists' participation in cooking classes, and their subsequent behavioral intentions. Drawing on functional motivational theory and Pine and Gilmore's experience economy concept, a quantitative instrument is developed to survey 300 tourist participants in cooking classes in Chiang Mai, Thailand. Results suggest that the top-most motivational factor for participation in cooking classes is socioutilitarian needs-a combination of social and utilitarian items, whereas the top-most experiential factor is "Ent-escapist"-a combination of Pine and Gilmore's entertainment and escapist realms. The results indicate that both the motivational and the experiential facets of cooking clases are influenced by a combination of factors. These findings offer implications for the marketing of cooking class products by destination management organizations. | Keywords: | Cooking classes Culinary tourism Experience economy Motivation Thailand |
Publisher: | Cognizant Communication Corporation | Journal: | Tourism analysis | ISSN: | 1083-5423 | DOI: | 10.3727/108354220X15758301241684 | Rights: | Copyright © 2020 Cognizant, LLC. The following publication Suntikul, W., Agyeiwaah, E., Huang, W. J., & Pratt, S. (2020). Investigating the tourism experience of Thai cooking classes: An application of Larsen's three-stage model. Tourism Analysis, 25(1), 107-122 is available at https://doi.org/10.3727/108354220X15758301241684. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Suntikul_Investigating_Tourism_Experience.pdf | 134.71 kB | Adobe PDF | View/Open |
Page views
48
Last Week
0
0
Last month
Citations as of May 5, 2024
Downloads
82
Citations as of May 5, 2024
SCOPUSTM
Citations
18
Citations as of Apr 26, 2024
WEB OF SCIENCETM
Citations
12
Citations as of Mar 21, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.