Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93190
Title: | Assessing Chinese exhibitors’ international trade show evaluations : the role of outbound exhibition organizers | Authors: | Shi, W Weber, K Jin, X |
Issue Date: | 2021 | Source: | Journal of convention & event tourism, 2021, v. 22, no. 2, p. 91-111 | Abstract: | Despite the importance of the exhibition industry globally, and that of China in particular, there is a paucity of research on this topic. This study aims to address this research gap by examining Chinese exhibitors who participated in international trade shows in the United States. In the process, it introduces and highlights the vital role of a key industry player within the Chinese context, in addition to the traditional triad of exhibition organizer, exhibitor and visitor, namely the Outbound Exhibition Organizer (OEO). A survey collected 458 responses from Chinese Mainland exhibitors participating in two international trade shows in the United States. Study findings provide insights into the performance of OEOs, as perceived by Chinese exhibitors, in addition to the perceived trade show performance. The vital role of OEOs is highlighted by it being identified as a key predictor of satisfaction with international trade shows. Study implications are discussed, and directions for future research provided. | Keywords: | Chinese mainland exhibitor Outbound exhibition organizer United States Trade Shows |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of convention & event tourism | ISSN: | 1547-0148 | EISSN: | 1547-0156 | DOI: | 10.1080/15470148.2020.1830458 | Rights: | © 2020 Taylor & Francis Group, LLC This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Convention & Event Tourism on 14 Oct. 2020 (published online), available at: http://www.tandfonline.com/10.1080/15470148.2020.1830458 |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Weber_Assessing_Chinese_Exhibitors.pdf | Pre-Published version | 1.06 MB | Adobe PDF | View/Open |
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