Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93181
Title: | Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters | Authors: | Otoo, FE Kim, S Choi, Y |
Issue Date: | 2020 | Source: | Journal of travel & tourism marketing, 2020, v. 37, no. 2, p. 246-257 | Abstract: | This study aims to identify the role of seniors’ overseas travel motivations in terms of preferred attraction types and activities, socio-demographic features, and preferred travel-related features. The results show that the motivation of potential senior travelers is a multidimensional construct. A five-cluster solution using extracted senior travel motivational factors demonstrates distinctive characteristics. The clusters show differences on gender, marital status, preferred travel partner, preferred accommodation type, and level of travel information technology acceptance, which are accounted for by preferred attraction types and activities. Consequently, this study indicates that senior travel motivation can be an important segmentation indicator. | Keywords: | Cluster Motivation Preference Segmentation Senior |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2020.1740136 | Rights: | © 2020 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 1 Apr. 2020 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2020.1740136 |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Kim_Understanding_Senior_Tourists.pdf | Pre-Published version | 504.37 kB | Adobe PDF | View/Open |
Page views
51
Last Week
0
0
Last month
Citations as of May 5, 2024
Downloads
289
Citations as of May 5, 2024
SCOPUSTM
Citations
45
Citations as of Apr 26, 2024
WEB OF SCIENCETM
Citations
34
Citations as of Mar 21, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.