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http://hdl.handle.net/10397/93177
Title: | Development and validation of an experience scale for pilgrimage tourists | Authors: | Chang, AYP Li, M Tung, V |
Issue Date: | Mar-2020 | Source: | Journal of destination marketing & management, Mar. 2020, v. 15, 100400 | Abstract: | This research measures and explores the dimensionality of pilgrimage experiences. The study used the free associations method to identify preliminary measurement items, solicited expert opinions to revise them, applied exploratory factor analysis to explore the underlying structure of pilgrimage experiences, and adopted confirmatory factor analysis to further validate the measurement scale. Five dimensions representing 19 items were extracted: Spirituality, Learning, Physicality, Help, and Unpleasantness. Developing a pilgrimage tourist experience scale is a welcome addition to the literature and can serve as a foundation for future research into pilgrimage tourists' behavioral intentions. The scale also provides a useful instrument for pilgrimage hosts to better understand pilgrimage tourists' experiences. Furthermore, the results can serve as a reference in the destination planning process. | Keywords: | Dajia Mazu Patrol and Pilgrimage Pilgrimage experience Scale development Tourism |
Publisher: | Elsevier | Journal: | Journal of destination marketing & management | ISSN: | 2212-571X | DOI: | 10.1016/j.jdmm.2019.100400 | Rights: | © 2019 Published by Elsevier Ltd. © 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/ The following publication Chang, A. Y. P., Li, M., & Vincent, T. (2020). Development and validation of an experience scale for pilgrimage tourists. Journal of Destination Marketing & Management, 15, 100400 is available at https://doi.org/10.1016/j.jdmm.2019.100400 |
Appears in Collections: | Journal/Magazine Article |
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Li_Development_Validation_Experience.pdf | Pre-Published version | 996.5 kB | Adobe PDF | View/Open |
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