Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93175
Title: | Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation : a mediating model | Authors: | Ye, S Lei, SI Shen, H Xiao, H |
Issue Date: | Mar-2020 | Source: | Journal of hospitality and tourism management, Mar. 2020, v. 42, p. 119-129 | Abstract: | As essential features of cyberspace, social presence and telepresence play critical roles in online commerce. However, it remains unclear whether and how they can shape P2P accommodation customers' purchase intention. This study models the impact of social presence and telepresence as being mediated by three emotional responses – trust, enjoyment and sociability. The model was then tested by structural equation modeling using online survey data comprising 571 Chinese P2P accommodation customers. Results suggest that three dimensions of social presence (social presence of Web, other buyers and sellers) and telepresence indirectly influence customers' purchase intention via different mediating routes. These findings point to a new marketing strategy where consumers’ participation can be encouraged by improving presence elements, and thus can be valuable for P2P accommodation operators to retain and develop customer base. | Keywords: | Chinese Online peer-to-peer (P2P) accommodation Social presence Structural equation modeling Telepresence |
Publisher: | Elsevier | Journal: | Journal of hospitality and tourism management | ISSN: | 1447-6770 | DOI: | 10.1016/j.jhtm.2019.11.008 | Rights: | © 2020 CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION. Published by Elsevier Ltd All rights reserved. © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/ The following publication Ye, S., Lei, S. I., Shen, H., & Xiao, H. (2020). Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model. Journal of Hospitality and Tourism Management, 42, 119-129 is available at https://doi.org/10.1016/j.jhtm.2019.11.008 |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Xiao_Social_Presence_Telepresence.pdf | Pre-Published version | 984.73 kB | Adobe PDF | View/Open |
Page views
58
Last Week
0
0
Last month
Citations as of May 5, 2024
Downloads
327
Citations as of May 5, 2024
SCOPUSTM
Citations
68
Citations as of Apr 26, 2024
WEB OF SCIENCETM
Citations
65
Citations as of Mar 21, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.